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Building video strategies beyond CTV
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV....

Despite the hype, publishers aren’t prioritizing GEO
Referral traffic is drying up — but what’s more striking is how the industry is responding. Search engines, once reliable pipelines for traffic, now behave more like competitors than conduits str...

Future of TV Briefing: The investment landscape for creator-owned businesses
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses. ...

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
Related Insights Member Exclusive Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns Subscribe To Read Read ...

From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace
Whether you’re a large holding company agency or an industrious independent, if you’re not digging deep into the wells of possibility with generative AI, you’re likely to be out of business befo...

The Trade Desk holds its own against Amazon’s growing, but still distant threat
Related Insights Member Exclusive Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry Subscribe To Read Read More ...

The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platfo...

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
This is the fifth installment in Digiday’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, such as retail media, display advertisin...

Ad Tech Briefing: Can The Trade Desk turn walled gardens’ retreat into open web gains?
If you’re reading this, you’ll likely have seen at least some of the latest financial results posted by the ad tech sector’s coterie of publicly listed companies, with AppLovin and The Trade Des...

With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race
MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital. The London-based agency group has begun negotiating to merge with the Monks owner, per a statement i...