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Digital Content, Digital Advertising, Digital Marketing

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Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing
L’Oréal is building a data layer beneath its creator economy push. The cosmetics giant is looking for partners to help make sense of the data from all its creator campaigns, according to two sep...

Amid signal loss and fragmentation, omnichannel orchestration is driving performance
Ariel Deitz, vp, east at Blis Many marketers are curious about omnichannel advertising, but often settle for multichannel, where multiple channels are activated but not orchestrated into a cohesive...

CTV beyond the living room: The marketer’s guide to expanding CTV to every screen
TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck spee...

Why Meta sees incrementality as the future of measurement
Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage ...

In the age of AI search, a domain is a critical differentiator
Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it dif...

In graphic detail: How AI is going to shape influencer marketing next year
For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expect...

The Economist licenses its content to enterprise clients’ private LLMs
Publishers are increasingly licensing decades of archived reporting to corporate clients’ private LLMs — a potential path to recurring, usage-based revenue that monetizes evergreen content in the ...

Media Briefing: Why some publishers are flipping their position on whether to block AI bots
This week’s Media Briefing looks at why some publishers that once blocked all AI bots are reconsidering their stance, as growing traffic from AI platforms is pushing them to weigh potential monetiza...

Brands are betting on creators to make their next hit series
Branded entertainment seems to be making a comeback. Call it marketing déjà vu. Over the past few weeks, brands like restaurant chain Cava, retail brand Hot Topic and wedding website Zola have ...

Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies
This story was originally published on Modern Retail. Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in its products and stores over the next ...