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The VTuber world is in crisis over ‘owed’ donations

August

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Digital Content, Digital Advertising, Digital Marketing

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Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers
This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new techno...

Google’s AI Overviews reach over 2 billion monthly users
Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2...

Google’s latest core update leaves publishers rattled, but its consequences are still to be determined
Last month’s Google core update was no cake walk for some publishers. Several publishers told Digiday that unlike the March Google core update — which had minimal effects on publisher search tr...

Advertisers expand affiliate efforts as creator marketing matures
With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control in their approach to creator marketing. One symptom of that shift is advertiser...

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting. In recent mont...

In creator marketing, loose disclosures are finally catching up
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave of lawsuits and watchdog scrutiny is digging ...

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees
This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City. ‘A lot of games bei...

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
This is part of a research index that was originally published on Digiday’s sibling publication Glossy.Data for this index was collected by Dash Social. 01 Introduction Influencer marke...

Google is slowly opening its black box — but marketers aren’t so convinced
Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channe...

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era
For the past few years, big brands and their agency partners have largely shied away from advertising on conservative channels, citing brand safety fears in ads showing up next to politically charged ...