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Digital Content, Digital Advertising, Digital Marketing

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Why brands are still showing up on Roblox
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use i...

Media Briefing: The top trends in the media industry for 2025
There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to...

Why media mix modeling is becoming essential for predictive ROAS measurement
Gary Danks, GM, AIM by Kochava For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy. It’s fast, familiar and baked into most perf...

Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025. Year in review Year in review 2025 is just ...

Lowe’s wants to do more with AI shopping in 2026
The story was first published by Digiday sibling Modern Retail. Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone...

‘This isn’t the old pre-roll world’: YouTube has been talking TV — now it’s selling that way
YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach. Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both d...

Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals
AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with differe...

As every screen becomes shoppable, attribution problems resurface
In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase...

The state of identity: Evolving approaches to targeting, measurement and transparency
This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategi...

Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026
U.S. advertising spending is now forecast to grow 6.6% next year — that’s not taking into account political ad spend that occurred in 2025 — down from an estimated 11% in the past 12 months, acc...