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BitMine Shareholder Meeting Marks Shift from ETH Staking Proxy: Here’s Where Tom Lee’s Looking Next

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WTF is weather targeting?
This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers ...

The Trade Desk loosens its grip on pricing amid buyer pressure
Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. The tech vendor’s response surprised her. After year...

Behind the rise of the chief productivity officer and what it means for companies and employees
A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the traditional HR director title will begin to give way to another executive role: chie...

TikTok Shop sheds bargain-bin reputation as average prices climb across categories
This article was first published by Digiday sibling Modern Retail. TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive. While TikTok doesn’t publish aggregate marke...

OpenX redraws the SSP-agency relationship
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a ...

Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credl...

Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
In early 2025, Criteo entered a new chapter, with its current CEO, Michael Komasinski, taking the reins as the fourth chief executive of the company in its 20-year history — a sign that investors ex...

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market. Market check Paramount’s ...

How advertisers maximize lead generation during Q5
As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December to mid- or late January, also known as Q5, many adve...

Visa extends its reach into the creator economy’s liquidity crunch
Payment frictions continue to undercut the creator economy’s growth. Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routi...