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BitMine Shareholder Meeting Marks Shift from ETH Staking Proxy: Here’s Where Tom Lee’s Looking Next

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Beverage brands update Dry January marketing based on changing consumer habits
This story was first published by Digiday sibling Modern Retail. This January, beverage brands including NA players are steering clear of villainizing alcohol. Today, people generally seek balan...

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
A claim from X has has taken on a life of its own after I featured it in a story I wrote earlier this month. X’s ads boss said that nearly all of the platform’s top 100 advertisers were “bac...

The EC further pushes to rein-in Google’s ad tech monopoly
The European Commission published provisional findings on Google’s ad tech stack, ruling that its wares (primarily AdX and DoubleClick for Publishers) have been dominant for more than a decade, furt...

Forrester’s principal media report: It’s here to stay, so wise up on how to use it
There are some in the marketing and media industries who might not like what Forrester’s latest report into the use of principal media indicates — that it’s here to stay so you better get used t...

Mythbuster: What AI is not about to do in advertising
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch. Here are the myths, an...

Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
This week’s Media Briefing looks at the impact of Google’s latest core algorithm update on publishers’ search visibility, and how the changes signal a shift in rewarding scale and pageviews. ...

How The North Face, Vans and Timberland are trying to transform their businesses in 2026
This story was first published by Digiday sibling Modern Retail. Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks for three of its core brands: The North Face, V...

‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Yahoo is intentionally making its demand-side platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budge...

How apparel brands aim to win the spotlight at the Winter Olympics
This story was first published by Digiday sibling Modern Retail. Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’...

The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
Google’s testimony to U.K. lawmakers this week did more than restate familiar arguments about fair use and training. It clarified the boundaries of what the company believes it should, and should no...