WTF is AI citation tracking?
It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic).
The search...
How Criteo is turning LLMs into its next big advertising channel
Criteo is betting that ChatGPT-style agents will become a major source of product discovery. Through experiments with LLMs, it wants to use its commerce data infrastructure to power recommendations t...
WPP estimates commerce media spending to overtake TV this year
Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP.
The company’s l...
‘We just did the math’: The new baseline for ad tech transparency
The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and re...
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
This story was first published by Digiday sibling Modern Retail.
This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best Black Frida...
