OpenX redraws the SSP-agency relationship
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a ...
How advertisers maximize lead generation during Q5
As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5.
During the period from late December to mid- or late January, also known as Q5, many adve...
Visa extends its reach into the creator economy’s liquidity crunch
Payment frictions continue to undercut the creator economy’s growth.
Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routi...