Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

We’ve already established that 2024 has been a volatile year for publishers of all types, thanks to everything from layoffs to Google’s change of heart in its plans for the future of third-party cookies.

Against this backdrop, Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

For a more detailed breakdown of the volatility publishers have faced this year, see the first installment we published that assessed news publishers’ subscription strategies. Our next installment of the Digiday Subscription Index will look at subscription strategies across lifestyle publishers’ subscription strategies.

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