Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?

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Publishers are finding the digital landscape to be a complicated one lately, what with the blurring of Google’s phase-out of the third-party cookie and the proliferation of made-for-advertising sites, among other issues. So, believe it or not, many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.

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