Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused

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Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around. To help, Digiday has compiled a glossary of the terms likely to come up throughout the trial.

If we’ve missed any, let us know.

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