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Newswire > Wednesday, May 10, 2023
Wednesday, May 10, 2023

Wednesday, May 10, 2023

Attention Can Drive Omnichannel Results: Teads’ Pintarelli
In the last couple of years, the media industry has been paying more attention to attention as a new way to measure media effectiveness. But attention as a metric doesn’t just have to focus on what...
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
Setting new standards in measurement and reporting for the advertising industry is no longer a competitive race; instead, it’s an opportunity for collaboration. Andrea Zapata, EVP, Head of Ad Sales ...
Third-Party Datasets of U.S. Hispanics Are Often Inaccurate: TelevisaUnivision’s Dan Aversano
Television audience measurement is incomplete if it doesn’t reflect the fast-growing Hispanic market – and unfortunately, third-party datasets about Spanish-speaking households are often incomplet...
People First: How LoopMe’s Coffey Gets Results Through Relationships
Although achieving a better gender mix in business leadership positions is a goal for most companies, sometimes the way to grow representation of women as a group is to focus on the individual. That i...
Here’s the inflation breakdown for April 2023, in one chart
Inflation moderated for the 10th consecutive month in April. Households will likely see continuing price relief in food, energy and housing, economists said....
Microsoft agrees to buy fusion power from Sam Altman-backed Helion in 2028
Sam Altman has invested $375 million into Helion. His other big bet is artificial intelligence company OpenAI, in which Microsoft is an investor....
NPAW Launches Anti-Account Sharing, Cross-Device Playback Resuming for OTT Services
NPAW, the leading provider of analytics and business intelligence solutions for online video services, has introduced new anti-account sharing and playback-resuming solutions to its suite of analytics...
Magewell Bringing New Presentation, Streaming, and AV-over-IP Solutions to InfoComm 2023
Demonstrations will include recently introduced innovations, established products and new unveilings...
Why ‘Call of Duty: Warzone’ is bringing on a pro gamer as a playable character for the first time
On May 31, prominent Twitch streamer Nicholas “Nickmercs” Kolcheff will become the first pro-gamer playable character in “Call of Duty: Warzone,” the popular first-person shooter title publish...
WTF are sustainability scopes?
Publishers, advertisers and agencies alike have set some lofty goals when it comes to reducing their carbon footprints. In many cases, however, companies are still trying to get an exact measurement o...
Newswire > Wednesday, May 10, 2023
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