Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

With the 2024 presidential election in full swing, ad buyers will contend with more political ad dollars in the marketplace. The flood of political ad dollars isn’t the only issue for marketers and ad buyers.

As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform.

With that perspective has come a year where some of the platforms have detailed more safeguards put in place to manage the upcoming election spelling out content moderation as well as guidelines for what’s permitted and not for political advertisers.

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