CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising.

Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate for the second year in a row. Ninety-seven percent of marketer respondents said their company currently uses social media for marketing, according to Digiday’s first-quarter 2024 survey. That is the same percentage of respondents who said their company used social media for marketing last year.

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