Tag: media | BizAndTech Newswire

media

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026
On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As mo...

Justin Sun Accused of TRX Market Manipulation by Alleged Ex‑Girlfriend with Evidence Claims
The post Justin Sun Accused of TRX Market Manipulation by Alleged Ex‑Girlfriend with Evidence Claims appeared first on Coinpedia Fintech News Tron Founder Justin Sun has again found himself in fres...

Agentic AI: The next step in intelligent automation and decision-making
Every major shift in business acceleration has come from technology that made decision making easier, faster, and clearer. When you look at the leap from spreadsheets to cloud software, from manual an...

3 Top Cryptos To Buy Today For Short-Term ROI
The post 3 Top Cryptos To Buy Today For Short-Term ROI appeared first on Coinpedia Fintech News The search for the best...

From vibes to data: Why some brands use predictive tech to vet creators
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come ...

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanen...

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
For the vast majority of the 2020s, Publicis Groupe has sat atop the heap of agency holding companies, but now there is arguably a bigger beast on Madison Avenue, with Omnicom (post its merger with In...

P&G bets big on retail integration as CPGs question incrementality
As U.S. growth slows and macroeconomic headwinds get harder to weather, brands like Procter & Gamble and Diageo are placing larger bets on retail media. And where the big spenders go, other adverti...

Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events si...

In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.
TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet. When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle ha...

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