The best Google One VPN alternatives
Google One VPN alternatives are in high demand now that we have a concrete end date for the ill-fated VPN product. Here are your best options....
How to create and configure custom dimensions in GA4
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets yo...
Criteo’s Gleason: Privacy Sandbox Reimagines Open Web Currency
The deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open...
Get ready for the Gemini API competition
The Gemini API competition is an exciting initiative by Google, inviting developers worldwide to harness the power of their cutting-edge Gemini AI models.
This challenge is designed to foster innovati...
Here’s what a huge Google leak tells us about search rankings
A hoard of internal Google documents revealing the inner workings of the search giant’s all-powerful algorithm has been leaked online.
The cache of over 2,500 pages, which Google has not disputed th...
A guide to ad variations in Google Ads
Iterative testing is crucial to ongoing success of any PPC campaign.
As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more compli...