How clean rooms are cleaning up measurement
Christine Grammier, vp of global measurement products, LiveRamp
The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal and regulatory req...
How advertisers are connecting CTV and retail media to add value
Ed Dinichert, Chief Revenue Officer, TripleLift
Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just a few years ago but have gone mainst...
TikTok Search Ads Campaign launch in U.S.
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.
Previously, ads on TikTok’s searc...
Reddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper.
These tools aim to help advertisers, especially small businesses, cre...
How causal impact studies work and when to use them in PPC
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact.
Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...
4 Reddit ad formats you need to know
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways.
This ...