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How Business Insider’s AI-based paywall strategy increased conversions by 75%
Artificial intelligence is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it’s being put to the test in publishers’ subscription strategies, wit...
Caroline Ellison sentenced to 24 months in prison for her role in FTX collapse
Caroline Ellison, the former chief executive of Alameda Research and ex-girlfriend of disgraced crypto entrepreneur Sam Bankman-Fried (SBF), received a two-year prison sentence and was ordered to forf...
How clean rooms are cleaning up measurement
Christine Grammier, vp of global measurement products, LiveRamp  The advertising industry is still adjusting to the challenges of privacy-first advertising.  The evolving legal and regulatory req...
How Google made the ad tech industry revolve around itself
Image: Cath Virginia / The Verge, Getty Images ‘All roads lead back to Google,’ the government argued in the first two weeks of its ad tech antitrust trial. Continue re...
How advertisers are connecting CTV and retail media to add value
Ed Dinichert, Chief Revenue Officer, TripleLift Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just a few years ago but have gone mainst...
TikTok Search Ads Campaign launch in U.S.
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s searc...
If you know your Sonic from your Tails there’s a $100k job waiting for you at Sega
Was the first level of Sonic the Hedgehog Green Hill Zone or Bridge Zone? You will need to know that and more if you fancy a shot at a new job Sega is advertising. The role of Archivist, Lore is up fo...
Reddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, cre...
TikTok looks to turn search queries into ad dollars with keyword targeting tool
After months of will-they-won’t-they, TikTok is finally getting serious about turning user searches into ad dollars. As of today (Sept. 24), the short-form video giant has rolled out its Search A...
How causal impact studies work and when to use them in PPC
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...
Newswire > Tag: advertising
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