A guide to ad variations in Google Ads
Iterative testing is crucial to ongoing success of any PPC campaign.
As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more compli...
Why today’s CTO needs to be a Composable Technology Officer
With Google’s repeated postponements of cookie deprecation, many businesses face the prospect of making significant changes to the way they operate. And it’s the CTO who is mainly responsible for ...
Adobe’s Denise Colella on Returning to Work After Cancer
Just over six years ago, Denise Colella was having one of the best years of her life.
Married, with two young children, she had run five marathons and had a great career at NBCUniversal running advanc...
Uvalde shooting victims’ families sue Call of Duty’s makers and Meta
The families of victims in the 2002 mass shooting at Robb Elementary School in Uvalde, Texas have brought civil lawsuits against Call of Duty developer Activision Blizzard, as well as Meta Platforms a...
YouTube is acting weird for Adblock users
The massive amount of advertising on the internet has prompted many users to install ad blockers, but it’s not working as smoothly as it did a few years ago.
YouTube users who try to skip ads are...
AI agents are turning data into business gold
AI agents represent a groundbreaking technological innovation that is transforming business operations. This brief article delves into the essentials of AI agents, their mechanisms, functionalities, a...
SMNYC: Four Debates, Two Topics, One Educational Day
On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the ...