Brave Search now offers Search Ads on a managed service basis.
Brave Search Ads. Here’s what Brave announced:
What Brave Search Ads look like. Here’s a screenshot:
Available now. Brave Search Ads are available in the U.S., Canada, the UK, France and Germany. Brands must meet certain eligibility requirements – Brave called this a “minimum threshold of eligible ad impressions in their desired region.”
Testing, testing. The launch follows 18 months of testing, Brave said. Amazon Ads Sponsored Products, Dell, Fubo, Insurify, Shutterstock and Thumbtack were among the brands that tested Brave Search Ads.
What Brave is saying. The company is pitching this as a way that brands can augment their paid media strategy and reach “highly qualified—but otherwise unreachable—audiences”:
About Brave Search. Brave has an independent search index (it doesn’t rely on Google or Microsoft to serve its search results). It now has 65 million monthly active users and processes over 10 billion annual searches. For context, Google processes roughly that many searches per day.
The announcement. Brave launches Search Ads in key markets, after successful test phase with leading brands.