Brat Summer’s sun might be setting, have marketers noticed?

Can a brand be “brat”?

Assembly, No Fixed Address and Ogilvy hope so. Those agencies, among others, have been pitching their clients on reactive work relating to Brat Summer, a social media trend sparked by the release of British pop star Charli XCX’s early June album “Brat.” 

The work has been tactical, for the most part – involving out-of-home (OOH) placements, organic and limited paid social activity that reference the album’s lyrics and lime green sleeve. 

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