Billups expands its operations in APAC with a new regional CEO

According to most media spend prognosticators, the out-of-home media business continues to enjoy a resurgence of ad dollars following a serious dip in the immediate wake of the pandemic. At the same time, opportunities to grow media revenue has companies looking to less mature markets, including the Asia Pacific region.

Billups, an out-of-home specialist managed services media agency, is busy doing both, as it expands on the acquisition of a Malaysian company, and taps a former Dentsu executive to oversee its growing APAC business potential, Digiday has learned. Billups has also hired a new COO with holding company bona-fides to guide the overall operation. 

Ben Milne, an OOH exec for his entire career, has left his post as head of Dentsu OOH to become CEO of Billups APAC, and will move from London to Singapore. Milne has considerable experience working in the region — which observers agree should not be looked at as one region given the differences between India, China, Korea and Japan. 

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