BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiences

Bustle Digital Group’s flagship title Bustle published about 150 articles a day in 2022. But that was before search and social platforms changed their algorithms to prioritize quality over quantity. 

That number has since dropped to about 30-40 daily stories, according to Wes Bonner, svp of marketing and audience development and head of social at BDG, who spoke onstage Monday at the Digiday Publishing Summit in Vail, Colorado.

BDG has since focused its resources “into bigger reported pieces, celebrity features, photo shoots, video shoots… that really take off and create viral moments,” Bonner said.

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