Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers

The Taylor Swift dividend is still paying out for the NFL.

Following a record-breaking season for NFL viewership, advertisers are adapting their media approaches to ensure they capture the attention of a football audience that’s broader than ever before — due, at least in part, to the impact of the singer.

Viewing audiences soared during last year’s NFL season. The NFL said it recorded the most-watched playoffs ever (38.5 million viewers, up 9.5% on 2022), the highest-ever average audience for Championship Sunday games (up 11% to 56.1 million), as well as viewership increases for its Wild Card Round (up 8% to 31.2 million) and Divisional Round (up 7% to 40 million).

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