Amazon unveils Nova AI models and its new Amazon Q assistant, rivaling OpenAI and Meta

Amazon has unveiled a series of cutting-edge AI tools at its annual re:Invent conference, showcasing Nova among new services.

According to the company’s blog, Nova represents “a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry leading price performance, available exclusively in Amazon Bedrock. You can use Amazon Nova to lower costs and latency for almost any generative AI task.”

Amazon CEO Andy Jassy hinted that Nova could compete with the likes of Anthropic’s Claude, despite their continued partnership.

Very compelling that the Amazon Nova Pro seems to beat Claude 3.5 and ChatGPT 4o in benchmarks, and Jassy hints at lower costs pic.twitter.com/UD8tyLQqkg

— Marcelo P. Lima (@MarceloPLima) December 3, 2024

For instance, Nova Reel was able to produce an advertisement for a fictional pasta brand, platforming the AI’s potential to assist retailers in bringing their products to life.

The new offerings position Amazon in direct competition with rivals such as Adobe and Meta, both of which are attempting to cater to customers needing greater automation in their services.

In a press statement, Rohit Prasad, SVP of Amazon Artificial General Intelligence said: “Inside Amazon, we have about 1,000 generative AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with.

“Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, Retrieval Augmented Generation (RAG), and agentic capabilities.”

Amazon principal applied scientist, Saleh Soltan, posted on X: “It takes a great team to build strong models, but it takes an exceptional team to build state-of-the-art models.”

It takes a great team to build strong models, but it takes an exceptional team to build state-of-the-art models. I'm incredibly proud of what we've achieved as a team in bringing Nova models to our customers. To many more models to come