Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day

The article was first published by Digiday sibling ModernRetail

Prime Day, Amazon’s biggest sales event of the year, kicked off Tuesday as deal-hungry shoppers flocked to deals on low-cost goods rather than splurges on big-ticket items.

Market research firm Numerator said the average order size on Prime Day so far is $59.78, according to data culled from nearly 7,500 Amazon orders by more than 4,000 households. Nearly two-thirds of Prime Day items have sold for under $20, while 4% are more than $100, as of 4 p.m. EDT. Over half of shoppers surveyed by Numerator said they purchased something they’d been waiting to buy until it went on sale.

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