AI Briefing: Why eBay is adding more AI advertising tools for sellers

While Amazon hogged plenty of headlines this week with another gigantic Prime Day, competitors are adding advertising features to boost their own e-commerce capabilities. Another major player is eBay, which recently debuted new ad tools aimed at giving sellers more ways to advertise on and off the company’s platform. 

Along with a redesigned dashboard for tracking and optimizing campaigns, eBay on July 8 also added AI tools to help create campaigns. One feature lets sellers use AI to build campaigns around current and emerging marketplace trends. Another tool offers personalized campaign recommendations based on a seller’s listings for a particular day. 

Some of the updates are based on seller feedback, according to Alex Kazim, eBay’s head of advertising. As eBay added more functionality to its ad products, some sellers said the platform had become hard to understand and use, which made it harder to know how to create campaigns and where to spend. The updates follow eBay’s other tests in the past year, which have included using generative AI for better ad personalization.

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