AI Briefing: How tech companies are talking about AI on social media

From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media?

To get a sense of how often tech brands have mentioned AI on various social platforms, Digiday asked Sprinklr, a customer experience management platform, to analyze paid and organic content posted in 2024. To narrow the focus, Sprinklr searched for companies’ social media posts for mentions of more than a dozen AI-related terms and hashtags: “AI,” “Artificial Intelligence,” “Generative AI,” “Gen AI,” “AI Generated,” “GPT Powered,” “GPT-Powered,” #ai, #artificialintelligence, #generativeai, #genai, #aigenerated or #gptpowered.

From flagship AI products and companies to words related to AI’s promises, the volume of conversations provided at least some sense of how tech firms are describing their offerings across branded social accounts. It also shows which AI players are being talked about the most — both by the companies themselves and social media users that mention them.

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