AI Briefing: How political startups are helping small political campaigns scale content and ads with AI

With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and local candidates quickly react to unexpected change — while also putting the right guardrails in place. 

Since privately launching this past spring, BattlegroundAI has helped state- and local-level candidates create YouTube scripts, social content and digital ads using generative AI. Powered by top large language models — including Gemini, ChatGPT, and Claude — BattlegroundAI’s platform is helping solo campaigns and small organizations benefit from top AI models to craft content and analyze data quickly and at scale.

After working in both advertising and in politics — including former President Barack Obama’s 2012 campaign — BattlegroundAI Founder and CEO Maya Hutchinson wanted to teach political campaigns how to use AI in advertising while also building a platform to serve as a “central nervous system” for streamlining adoption of AI-powered ads. Next month, the startup is getting ready to launch a public beta program that will be priced based on scale and volume of content, starting with five messages for free or a subscription with unlimited messages for $19 a month.

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