Ad Tech Briefing: The DSP wars — a game of finance over features?

As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). The same can be said of its demand-side platform, DV360, although it’s up to the government to determine how that fares.

However, arguably, it is the battle for the number 2 spot in the DSP sector where market forces are moving at a more intense (and interesting) pace as Amazon and The Trade Desk duke it out.

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