Why The Hill credits growing engagement for its social traffic bump

The Hill’s social traffic is growing — and the publication believes its increased social engagement is the source of the bump.

After experiencing an increase in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall social traffic increased by 20 percent, according to The Hill deputy managing editor of audience and content strategy Sarakshi Rai, who shared the figure during a talk at this week’s Digiday Publishing Summit in Miami. 

“There is a change of policies as a result of what they’re doing in D.C.,” Rai said. “How it’s going to impact Americans, in terms of retirement funds, in terms of tariffs and trades, cost of living — that’s what people are interested in.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.