Walmart.com’s search results put ads front and center — a playbook Amazon pioneered

This story was originally published on sister site, Modern Retail.

In 2019, Walmart’s e-commerce chief at the time, Marc Lore, drew a line in the sand.

“You’ll notice that we don’t sell the No. 1, 2 slots in search — like some of our competitors do,” he said at Recode’s CodeCommerce conference that year, positioning Walmart.com as the anti-Amazon in its approach to search results.

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