TikTok tests streaks in messages, echoing Snapchat’s popular feature

TikTok is reportedly experimenting with introducing streaks in direct messages, a feature similarly found on Snapchat, according to a new report.

TechCrunch reports that the platform is selectively testing this with a limited group of users in certain markets.

Like Snapchat, a streak badge will appear next to a user’s name in the messaging tab if DMs are exchanged for three consecutive days. TikTok will also send reminders to maintain these streaks, which will be discontinued if users do not respond within 24 hours.

Users have the option to disable these reminders by navigating to Settings > Privacy > Notifications > Streak settings, where they can also turn off in-app streak notifications.

Snapchat has long used streaks as a measure of friendship and interaction frequency. TikTok seems to be cultivating a similar culture with its version of the feature. However, some users have expressed confusion over the introduction of this feature on X, formerly known as Twitter.

Tiktok has streaks now what?!! pic.twitter.com/r8OayBCQ3V

— Manar