TikTok Shop Tips: 12 Ways to Sell More on TikTok [+Examples]

TikTok Shop offers online retailers an opportunity to reach a vast and highly engaged audience, driving significant brand visibility and sales growth.

Savvy sellers can significantly benefit from the platform’s potential. According to Statista records, 37% of TikTok users in the U.S. have made a purchase on the app or through a link from the app.

TikTok Shop's target audience is predominantly Gen Z and Millennials, who are tech-savvy, trend-conscious, and open-minded about shopping online.

As consumers increasingly look to social media for product discovery, more retailers are turning to TikTok Shop for its ability to turn viral content into sales. However, to connect with potential buyers, you must learn how to get discovered on TikTok Shop.

In this guide, I’ll share TikTok Shop tips to help you become discoverable and sell more on the platform.

What is a TikTok Shop?

TikTok Shop is a social commerce feature within the TikTok app. It integrates shopping with TikTok videos, enabling users to discover, browse, and purchase products without leaving the app.

Tips to Start Selling on TikTok Shop and Grow Your Sales

To succeed on TikTok Shop, follow TikTok guidelines and let your brand stand out by creating short, engaging video content. Let’s discuss a few TikTok Shop tips to sell efficiently on the social commerce platform.

1. Set Up Your TikTok Shop The Right Way

First, create a TikTok seller account and verify your business documents by signing into your account via shop.tiktok.com.

Verify your identity and indicate your business ownership structure. You can only open one TikTok Shop using your government-issued identification documents.

Next, connect your bank account for smooth transactions. Once your shop is up and running, add your TikTok Shop link to your profile bio.

Source

Here’s a more detailed step-by-step guide to setting up your TikTok Shop.

2. Optimize Your Product Listings For TikTok

Once your TikTok Shop is verified and set up, you must optimize your product listings. Go to “Products” on the right side of the seller dashboard and select “ Manage Product”. Click “Add Products” to add the products you’ll be selling on TikTok Shop.

Use high-quality images of your products. Clear, visually appealing photos are more likely to grab attention as users scroll through their feeds.

Additionally, write concise but compelling product descriptions that explain what the product is all about, highlighting its key features and benefits. 

Note: The product title must be 34 characters or less.

Here’s an example of how your shop will look like once you’ve added your products:

Source 3. Categorize Your Products Neatly

You must organize your products into similar categories to create smooth shopping experiences for your buyers on TikTok Shop.

Neatly categorized products make it easier for users to browse and find what they’re looking for, increasing the likelihood of a purchase. It also helps in showcasing the full range of your offerings.

For instance, this seller has put bedding and bedroom products in one category, making it easy for the buyer to find related products and increasing the chances of buying more than one item.

4. Embed Product Listings into Your TikTok Videos

As stated, TikTok’s demographics are drawn to short, entertaining, and informative videos. To drive sales on your TikTok Shop, create engaging videos and embed your product listings.

Start by creating high-quality videos that showcase your products in action. To attract viewers, make your content stand out by incorporating good video elements, like good lighting, clear audio, and appealing backgrounds. You can use the Videoleap app’s trending templates to create and edit TikTok videos.

Look at this well-shot and edited video showcasing a juicer machine.

@tiktokshop_ksa_ #ramdanmubarak #tiktokshopksa #tiktokshop ♬ jab se tumhain me chaha sanam. –