Three signs the creator economy is at an inflection point for marketers

Following years of explosive growth, the creator economy has become a foundational element in any marketing strategy, but is reaching an inflection point, according to seven influencer marketing experts.

There are countless indicators that the creator economy is booming — from brands signing creator agencies of record to mergers and acquisitions. However, as influencer marketing spend increases, so too does scrutiny around costs, measurement and scale.

“It’s more money, more problems,” said Gabe Gordon, co-founder of social shop Reach Agency. Gordon later added, “Creator marketing has come from afterthought to mainstage.” 

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