Threads surpasses 175M users as first anniversary approaches

Threads has now more than 175 million monthly active users, Meta’s CEO Mark Zuckerberg announced on Wednesday (July 3).

Launched nearly a year ago, Threads emerged during a tumultuous period at X (previously known as Twitter), when dissatisfaction with Elon Musk’s leadership prompted many users to find alternatives.

In a statement on Threads, Zuckerberg wrote: “Threads now has more than 175M monthly actives. What a year.”

In February, he reported that Threads had over 130 million monthly active users, and by April, there were 150 million active users. However, this figure provides a limited view of Threads’ popularity, as the platform has not revealed vital metrics such as daily active user count and average time spent per user. The missing details imply that Threads still has users that are dropping off.

The new metric comes as Musk recently stated that his platform now has 600 million monthly active users, with half of them using the platform daily. It’s important to note that the Tesla billionaire did not specify whether this figure includes automated accounts or spam bots. As of February this year, X had 27 million daily active users of its mobile app in the United States, a reduction of 18 per cent from the previous 12 months, according to research from market intelligence company Sensor Tower.