Tesla Model Y electric vehicles (EV) at a dealership in Colma, California, US, on Tuesday, July 1, 2025.
As its sales continue to slip and its robotaxi strategy seems to falter, Tesla CEO Elon Musk said today that the company would stop selling its Full Self-Driving feature as a standalone package. Instead, starting on February 14th, the Level 2 driver assist system would be offered as a monthly subscription only.
The news marks a massive shift in how Tesla markets FSD, a software system that Musk has long claimed would lead to fully autonomous vehicles and thus would be an "appreciating asset." At one time, FSD was sold for $15,000 as a one-time option. That price has since fallen to $8,000, or as a $99-a-month subscription.
Musk didn't of …