Taylor Swift-themed betting options launched by DraftKings

Oregon Lottery’s DraftKings Sportsbook has launched a range of betting options centered around Taylor Swift songs in the lead-up to the SuperBowl.

Fans of the singer will be able to place bets named after popular songs for the game between the Kansas City Chiefs and San Francisco 49ers on February 11. These include ‘Shake It Off’, where participants can bet on which team will score first, and ‘Wildest Dream’, which would place bets on specific player performances.

“The fanfare and celebrities at this event generate the most interest in sports betting we see all year, ‘The ‘Taylor’ effect may also result in more casual sports betters taking a chance to have fun,” Kerry Hemphill, Oregon Lottery’s Sports Betting Products Manager, told Gambling Insider.

The ‘Taylor’ effect here refers to the growing interest in American football from Swifties and Swift’s own growing prominence in the NFL, thanks to her budding relationship with Kansas City Chiefs tight end Travis Kelce. She has been spotted at various games, supporting her boyfriend, while Kelce himself has also attended multiple nights of Swift’s performances as part of Eras Tour.

The NFL has leaned into Swift’s presence at matches, often spotlighting her (among other celebrities) on live footage of the games and social media.

Taylor Swift in the house for TNF