Consumer data
Consumer data plays a critical role in shaping the strategies of businesses today, influencing marketing approaches and customer interactions. This data, which encompasses a broad range of information...
Walmart Embraces Agentic AI in New Era of Retail
Walmart is getting ready for the agentic artificial intelligence revolution in retail.
The world’s largest retailer disclosed in a Thursday (May 29) company blog post how it is preparing for an era ...
Nebraska to adopt law aimed at curbing kids’ time online
Nebraska Governor Jim Pillen has signed a bill that cracks down on social platforms’ features that could keep kids online for longer. Under the Age-Appropriate Online Design Code Act (LB504), ma...
How composable identity unlocks cross-departmental performance
Patrick Roman Gut, svp, head of new business, Adstra
Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for ...
The Self-Serve CTV Mirage: Why Simplicity Isnât Always a Solution
Connected TV (CTV) has quickly become a centerpiece of modern advertising, especially for brands seeking performance at scale. The promise is tantalizing: premium TV content, streamed across devices...
