How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audienc...
Gray Zone Warfare: How to complete the New Neighbours task
Every time you just want to sit down and listen to some old Motown and crack open a ration pack like in the best ‘Nam movies, up pops Handshake in Gray Zone Warfare with a new mission for you. This ...
How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. ...
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.
Stop & Shop owner Ahold Delhaize is a global groce...