DPG Media will pull the plug on selling app ads in the open market
DPG Media will stop selling ads for its news and entertainment apps in the open market of programmatic auctions, where ad prices fluctuate in real-time like a volatile stock market.
Beginning nex...
The evolution of the great ‘curation’ tussle in ad tech
The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audie...