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ICYMI: Streaming Media Connect May 2025
Streaming Media presented its 17th Connect virtual conference May 20-22, featuring speakers from Paramount, Meta, Google, NBA, Roku, Warner Bros. Discovery, AWS, Akamai, Fubo, DAZN, Fremantle, IAB, Ph...

Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech at Streaming Media Connect
On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech," which explor...

Why Do Some Cryptos Outperform Bitcoin? Understanding Crypto Narratives
The crypto market often moves in sync with bigger forces like macroeconomics, global events, and innovations within the blockchain space. Bitcoin usually leads the way, making small or big moves, stay...

Why I Created CryptoBellini: For Beginners, and For Anyone Who’s Had Enough
The crypto market often moves in sync with bigger forces like macroeconomics, global events, and innovations within the blockchain space. Bitcoin usually leads the way, making small or big moves, stay...

Q2 brought calm, but not confidence as CMOs spend with caution
Ad spending held steady in Q1, but the rest of the year is shaping up to be a far murkier story. With companies adjusting earnings forecasts and the upfront market losing steam, the signs are clear...

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come
These agents will do everything, if they’re built on Google systems can it tweak them to help Google? Robert Webster, TAU Marketing Solutions Alphabet’s AI advancements continue to wow Wall...

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying
When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. But some of that promise has worn off. Programmatic marketers ...

How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor
Subscribe: Apple Podcasts • Spotify Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the tradit...

Search slips, Discover delivers: Publishers navigate latest Google update
No apocalypse yet: Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. Google’s rollout of ...

Analyst Says Dogecoin Facing ‘Most Important’ Resistance Wall, Updates Outlook on Solana, Stellar and Toncoin
A widely followed crypto analyst says that meme asset Dogecoin (DOGE) is facing a crucial turning point while updating his outlook on a handful of other altcoins. In a new thread, crypto trader Ali Ma...