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Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
Marketers have to move on from their “decision paralysis.” With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging t...

Why retail media is still grappling with definition and spending uncertainties
Subscribe: Apple Podcasts • Spotify For an industry expected to rake in nearly $62 billion U.S. ad dollars this year, or about 18% of digital ad spend, per eMarketer’s reporting, only one...

The rise of deep research: How agencies are using AI for strategy, content and client pitches
As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development. In recent months, tech g...

Maybe this time, they’ll get lucky: Why marketers believe in mascots again
In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the competition. In the last few months, Domino’s pizza launched Mac Scott,...

Some news publishers see resurgence of Facebook referral traffic, but aren’t sure what to make of it
After years of lamenting the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. It’s nothing like the heyday of Facebook referral traffic ...

Media Buying Briefing: What’s going on with the holding companies in India?
Something is amiss in India, when it comes to the media agency landscape. By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of ...

Waymo Denies Plan to Use Robotaxis’ Interior Cameras to Personalize Ads
Autonomous vehicle firm Waymo denied a media report that it plans to use data from its robotaxis’ interior cameras to identify individuals or personalize ads. The company’s statement to PYMNTS cam...

Why Did MicroStrategy Pause its Bitcoin Acquisitions Last Week?
Strategy (formerly MicroStrategy) did not buy any Bitcoin or sell any common stock this week, breaking a long-running streak. The firm officially disclosed that it has $5.91 billion in unrealized loss...

Ex-Binance CEO Changpeng Zhao Appointed Strategic Advisor by Pakistan’s Crypto Council
Former Binance CEO Changpeng Zhao has reportedly been appointed to advise Pakistan on Web3 and blockchain technology. Lo...

You can build these marble runs and connect them to your smart home over Wi-Fi
Using suction cups, sticky putty, and even Lego plates, Marblelous marble runs can be built on flat vertical surfaces. | Image: Marblelous Marble run toys typically rely on just gravity to send a m...