Microsoft wants you to escape capitalism by buying more Xbox
David Fincher has directed a new ad for Xbox and Samsung called “Wake Up,” co-directed with Romain Chassaing. The commercial depicts a bleak urban society of rats, some of which transform into hum...
How Google is using the cloud to pitch creative AI tools
Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with AI as its way in.
The signs have been piling up over the last 18 months but the c...
Creators rethink revenue mix in anticipation of economic slump
With a potential economic recession on the horizon, content creators are adjusting their monetization strategies to rely less on individual fans and more on advertisers.
As President Donald Trump�...
How retail media’s identity crisis is fueling a talent crunch
Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, ...
