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Consumers Turn to Credit for Cash Management When Unplanned Expenses Hit, Study Finds
Emergency or unplanned expenses happen to consumers all the time. Some are impulse “wants,” and others are emergency “needs.” Either way, they can be expensive. In the last three months, more ...

Retailers Increase GenAI Investments, but Need Better Data to Make It Run
Retailers are embracing generative artificial intelligence (GenAI) at an unprecedented rate, transforming how they analyze transactions, predict customer behavior and secure payments. The data is clea...

The semantic slide of programmatic’s power word: ‘curation’
Curation’s biggest problem might be its name. Everyone has a different version of it. Ask an ad tech vendor, and curation is about packaging high-quality inventory for better performance. Ask a d...

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
Despite there being a sea of more than 250 retail media networks, the reality is that it works out to be Amazon, Walmart and everybody else. Everybody else — in other words, the smaller players like...

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment
The creator platform Spotter last Thursday hosted the Spotter Showcase, an upfront-style event featuring top YouTube creators. Both the event’s organizers and participants took to the stage to broad...

Episode 4 Mom’s at Work: Ticker Tape Minds — How moms make it all work and why we need to talk about it
Subscribe: Apple Podcasts • Spotify Working moms constantly juggle two nonstop ticker tapes — one filled with work deadlines, the other carrying the endless mental load of motherhood. It�...

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
President Trump’s latest tariff proposal is creating headaches for automotive marketers and media buyers, but they’re not slamming the brakes on media spend just yet. The uncertainty created by...

Ad-free platform Substack isn’t ruling out ads after all
Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Ha...

Publishers grapple with Q1 ad revenue challenges in a ‘buyer’s market’
It’s been a tough three months for publishers, according to executives who spoke during a closed-door town hall session at the Digiday Publishing Summit in Vail, Colorado, last week. “Not a gre...

Blackstone Reportedly Weighs Investment in TikTok US
The private equity outfit Blackstone reportedly could soon be an investor in TikTok’s American operations. The company is considering a small minority investment in the social media platform, Reuter...