Could Musk or Ellison buy TikTok? Trump thinks so
President Donald Trump expressed openness to Tesla CEO Elon Musk or Oracle Chairman Larry Ellison purchasing TikTok during a press conference held to announce a $500 billion artificial intelligence in...
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too.
The...
GroupM’s leadership reorg gets an assist from a McKinsey exec
Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year.
GroupM continued to...
US Treasury XRP Wallet Scam Spreads Across Social Media
In an apparent social media scam, individuals based in the Philippines tried to suggest that the US Treasury created an XRP wallet.
Although this incident immediately had substantial red flags, it...