How Google is using the cloud to pitch creative AI tools
Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with AI as its way in.
The signs have been piling up over the last 18 months but the c...
Creators rethink revenue mix in anticipation of economic slump
With a potential economic recession on the horizon, content creators are adjusting their monetization strategies to rely less on individual fans and more on advertisers.
As President Donald Trump�...
How retail media’s identity crisis is fueling a talent crunch
Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, ...