Google PMax upgrade allows mass AI creative asset production
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several annou...
Google rolls out immersive, AI-powered Shopping Ads
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024.
What’s ne...
Google visual storytelling advances for YouTube, Discover, Gmail
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Liv...
Google starts testing ads in AI overviews
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024.
What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that ca...
Google gives merchants new brand profiles, AI branding tools
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024.
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