Two Years Post-Roe: A Better Understanding Of Digital Threats
It’s been a long two years since the Dobbs decision to overturn Roe v. Wade. Between May 2022 when the Supreme Court accidentally leaked the draft memo and the following June when the case was de...
How to transform your Google Ads headlines with anti-audiences
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.
You try to define your target market, only to be told, “Our a...