Survey Says: Adtaxi and IAB Assess Media Viewership Shifts, Ad Spend Trends, and Sports Media Momentum

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports on recent breaks in the game. Adtaxi's report focuses on audience migration while IAB's naturally zeroes in on trends in ad spend.